$100,000 Transformation Challenge Provides the Ultimate Motivation to Transform This Year

Bodybuilding.com, the most-visited bodybuilding and fitness site and largest online retailer of nutritional supplements, and Optimum Nutrition have teamed up once again to bring the nation’s largest free transformation challenge with $100,000 in cash and prizes up for grabs. Not only do individuals have a chance to win, but everyone is provided with a free custom nutrition, exercise and motivational guide led by industry experts Kris Gethin and Jamie Eason. Weekly personal emails provide entrants with exclusive deals and words of advice from top athletes. This interactive, revolutionary approach ensures every 2012 transformation can be a long-lasting success.

“We set out to create the biggest transformation challenge anyone has ever heard of – no strings attached. Not only that, it was our goal to equip everyone with the tools needed to truly be a success. I must say, we have done just that. If this doesn’t motivate you, I don’t know what will,” – Ryan DeLuca, Bodybuilding.com CEO.

Over 14,000 contestants set out to transform last year, with winners Trelas and Nikia Dyson taking home the prize. They not only won $50,000 as a couple, but they have turned into transformation spokesmodels. Their workouts and transformation stories are seen daily by thousands of people and their transformation images have been used in a nationwide ad campaign. More than that, they personally inspired their friends, family and community to truly transform their lives for the better.

For more information on the $100,000 Transformation Challenge, go to http://www.Bodybuilding.com/Challenge.

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